| |
Nov 21, 2024
|
|
|
|
|
MKT 220 - Principles of Advertising
Credits: 3
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours.
|
|