Nov 23, 2024  
2024 - 2025 Catalog 
  
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2024 - 2025 Catalog

MKT 271 - Consumer Behavior

Credits: 3
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.

Lecture 3 hours.