May 12, 2024  
2024 - 2025 Catalog 
  
2024 - 2025 Catalog

MKT 282 - Principles of E-Commerce


Credits: 3
Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.

Lecture 3 hours.