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May 10, 2025
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2025-2026 College Catalog
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HRI 235 - Marketing of Hospitality Services
Credits: 3
Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications.
Lecture 3 hours.
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