| |
Mar 20, 2025
|
|
|
|
|
2025-2026 College Catalog
|
MKT 284 - Social Media Marketing
Credits: 3
Surveys the use of social networks and online communities such as blogs, wikis and virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.
Lecture 3 hours.
|
|